. >>> the fact checkers pushed back on that claim and the obama campaign changed the ad to the next version saying, "his firm had outsourced." >> so fact checking is a protection against this deception? >> fact checking is a way of not eliminating the deceptive inferences, but increasing the likelihood that you have more of these statements accurate. >> you know, there are some journalists who disagree with you. the media critic jack shafer said in a column that quote, "of course politicians and their campaigns lie. of course they continue to lie even when called out. if you think otherwise, then they might have been speaking to you. you're looking for truth in all the wrong places." is that realistic or cynical or both? >> if you say that candidates are willing to lie in order to be elected, are you saying that when they govern as president, we have just licensed them to lie to us? because we have said as a public that we think that lying is acceptable and we're willing to be duped. i worry when campaigns assume that deception is just part of normal operating procedure. i wonder whether th